Tuesday, July 29, 2014

Creating the Ultimate Listing Package

REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with them at the same time. And when you are finished with the presentation, you need to leave something behind…something that reminds them why you are the best REALTOR® to get their property sold.

Creating the ultimate listing package requires a few key elements:

(Image via Freedigitalphotos.net)
1. Knowledge: It’s always best to walk into a listing appointment prepared. You can search for the property Realtors Property Resource to get distressed information and mortgage data.
on your MLS to see if there is any history. If you can’t find the property in your MLS, and you have access to public records, you can do a search there to get property information. But what if the seller forgot to mention the Notice of Default they just received during your phone call? No problem. You can access

2. Concrete Market Data: Some sellers ‘think’ they know how much their house should sell for. Whether they’ve looked at third party sites online, talked to neighbors, received various postcards and flyers in the mail, as REALTORS®, it often becomes critical to convince sellers otherwise.

But convincing a seller of the right list price isn’t just about the property itself, or the ones around it. It’s about the market. Is it a seller’s market? A buyer’s market? Are there many distressed properties in the area? Better to walk in armed with this information.

3. Leaving a lasting impression: Now that you have all this concrete data, you need include it in a custom branded, easy-to-understand report. From data on the property itself, to detailed information about each comparable property, to specific market activity, a comprehensive report is key to leaving that lasting impression.

However, if you arrive at your listing appointment, take a tour of the property and discover the sellers forgot to mention that recent kitchen remodel when you spoke on the phone, you’ll need a way to quickly make an adjustment to your initial list price. So make sure you bring your iPad, laptop or other device so that you can quickly make these adjustments and either print or email them a new report.

Your clients will be captivated if you show up with all this information organized in an impressive report, inspiring them to give you their listing.

For more information, visit www.narrpr.com/.
Reprinted with permission from RISMedia. ©2014. All rights reserved.

Pick City: Temecula

Temecula - Week of July 28th, 2014

Single Family Homes




This Week

The median list price in TEMECULA, CA this week is $448,000. The 712 properties have been on the market for an average of 89 days.

Inventory and days-on-market are both trending higher recently.However, the improving MarketAction Index implies some increaseddemand will temper the negativetrends.

Supply and Demand

The market has been cooling over time and prices plateaued for a while. Despite the consistent decrease in MAI, we're in the Seller's zone. Watch for changes in MAI. If the MAI resumes it's climb, prices will likely follow suit. If the MAI drops consistently or falls into the Buyer's zone, watch for downward pressure on prices.




Median Price


The market appears to be hovering around this plateau. Look for a persistent change in the Market Action Index before we see prices deviate from these levels.


Inventory of Properties Listed for Sale


Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.


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Data Provided by and Copyright Altos Research LLC

Friday, July 25, 2014

Open Houses: Hot off the presses (July 26th-27th, 2014)





Saturday, 12-4
25081 Alicia Dr
Dana Point
4 bed/2 bath
2440 Sq. Ft.
Built 1977
Panoramic Ocean view!
$1,294,000

Stacy Feltman
(949) 306-4879

CalBRE# 01736886
 
 Directions
 More Info/Photos
Saturday, 1-4 
34072 Bedford Ln
Dana Point
3 bed/3.5 bath
3147 Sq. Ft.
Built 1990
Upgraded ocean view home!
$1,450,000

Christy Holmes
(949) 697-0712

CalBRE# 01427665
 
 Directions
 More Info/Photos
Take a Tour
Sunday, 1-5 
4562 Casa Oro Dr
Yorba Linda
4 bed/3 bath
2480 Sq. Ft.
Built 1973
Move-in ready, pool/spa!
$779,000

Donald Palmer
(714) 528-8533

CalBRE# 01277717
 
 Directions
 More Info/Photos
Saturday, 11-3
947 Chinotto Cir
Corona
4 bed/3 bath
2472 Sq. Ft.
Built 1997
Immaculate home!
$525,000

Ronald Schurter
(714) 270-0004

CalBRE# 01237047
 
 Directions
 More Info/Photos
Sunday, 12-3
42945 Corte Siero
Temecula
3 bed/2 bath
1950 Sq. Ft.
Built 1994
Paloma Del Sol cul de sac!
$389,900

Paula Basquez
(951) 852-1503

CalBRE# 01756634
 
 Directions
 More Info/Photos
Saturday, 1-4 
2559 Elden Ave #A
Costa Mesa
3 bed/2 bath
1320 Sq. Ft.
Built 1980
Upgraded 3 bed Townhome!
$499,500-$524,500

Becky Tewell
(949) 351-4600

CalBRE# 01365169
 
 Directions
 More Info/Photos
Sunday, 12-3
32 Fulmar Ln
Aliso Viejo
2 bed/3 bath
1124 Sq. Ft.
Built 1992
Convenient location!
$374,500

Mary Morris 
(949) 412-1376

CalBRE# 01421618
 
 Directions
 More Info/Photos
Saturday, 1-4
1250 S. Golden West Ave
Santa Ana
Duplex: 1 bed/1 bath
House: 3 bed/ 1 bath
Duplex: 700 Sq. Ft.
House: 1100 Sq. Ft.
Built 1964
Rent one & live on the other!
$431,000

Sonia Ahmed
(714) 493-5678

CalBRE# 01325538
 
 Directions
 More Info/Photos
Sunday, 1-4 
4520 E. Meadowhill Ave
Anaheim
3 bed/2 bath
1496 Sq. Ft.
Built 1974
Price reduced on this lovely home!
$549,500

Candy Ludewig
(714) 287-4093

CalBRE# 01515234
 
 Directions
 More Info/Photos
Saturday, 2-5 
20 Pasada Valiente
Rancho Santa Margarita
3 bed/2.5 bath
1450 Sq. Ft.
Built 1989
Saddleback mountain views!
$529,000

Jacqueline Gerra
(949) 310-7032

CalBRE# 01444464
 
 Directions
 More Info/Photos
Take a Tour
Sunday, 1-6
38203 Pine Creek Pl
Murrieta
4 bed/3 bath
2973 Sq. Ft.
Built 2001
Sellers motivated!
$405,000

Yolanda Lombera
(760) 468-2213

CalBRE# 01766537
 
 Directions
 More Info/Photos
Sunday, 1-4 
1091 Redding Ave
Costa Mesa
4 bed/2 bath
1831 Sq. Ft.
Built 1987
South Coast Metro!
$699,000

Debra Kovacs
(949) 350-0146

CalBRE# 01277417
 
 Directions
 More Info/Photos
Take a Tour
Saturday, 12-3 
3809 Skinner Plc
Fullerton
4 bed/2 bath
2381 Sq. Ft.
Built 1977
Gorgeous home!
$659,000

Jeff Munson
(714) 319-4555

CalBRE# 01951329
 
 Directions
 More Info/Photos
Sunday, 12-3 
28522 Sorano Cove
Portola Hills
2 bed/2.5 bath
1105 Sq. Ft.
Built 1994
Great condition!
$394,500

Russell Taylor
(949) 584-7289

CalBRE# 01382354
 
 Directions
 More Info/Photos
Sunday, 11-2 
25296 Tanoak Ln
Lake Forest
1 bed/1 bath
801 Sq. Ft.
Built 1985
Move-in ready!
$310,490

Karyn McIvor
(714) 403-8257

CalBRE# 01947832
 
 Directions
 More Info/Photos
Sunday, 1-4 
28 Via Amor 
Rancho Santa Margarita
4 bed/2.5 bath
1800 Sq. Ft.
Built 1994
Move-in ready!
$599,000

Stacy Feltman
(949) 306-4879

CalBRE# 01736886
 
 Directions
 More Info/Photos
Sat/Sun, 1-4
11 Azara Ln #163
Ladera Ranch
3 bed/2.5 bath
1736 Sq. Ft.
Built 2005
Fabulous corner lot!
$524,999

Rodrigo Ramos-Cardenas
(949) 702-6255

CalBRE# 01941426
 
 Directions
 More Info/Photos
Sat/Sun, 1-4
4947 E. Brookside Ave
Orange
5 bed/3 bath
2666 Sq. Ft.
Built 1971
Great location!
$780,000

Panky Romero
(714) 797-0038

CalBRE# 00970367
 
 Directions
 More Info/Photos
Sat/Sun, 1-4 
1461 Durfee Ave
South El Monte
3 bed/1 bath
1191 Sq. Ft.
Built 1954
Great family home!
$369,900

Rose Cervantes
(909) 938-7154

CalBRE# 00675089
 
 Directions
 More Info/Photos
Sat/Sun, 1-4 
17307 Eastview Dr
Chino Hills
5 bed/3 bath
2488 Sq. Ft.
Built 1999
Chino Hills, view!
$617,500

Anthony Tukay
(909) 227-0273

CalBRE# 01821120
 
 Directions
 More Info/Photos
Sat: 1-4, Sun: 12-4
21 Kyle Ct
Ladera Ranch
4 bed/3 bath
1900 Sq. Ft.
Built 2003
Upgraded home!
$699,888

Saturday:
Kim Cashman
(949) 933-5779

CalBRE# 01955235

Sunday:
Chase Flores
(949) 338-5691

CalBRE# 01715125
 
 Directions
 More Info/Photos
Sat: 12-3, Sun: 1-4 
2130 W. Niobe Ave
Anaheim
3 bed/2 bath
1438 Sq. Ft.
Built 1955
Move-in ready!
$489,900

Saturday:
Jack Evans
(714) 612-0641

CalBRE# 01125755

Saturday:
Sam Haiden
(714) 388-4361

CalBRE# 01945334
 
 Directions
 More Info/Photos
Sat/Sun: 1-4 
4999 Stone Ridge Dr
Chino Hills
4 bed/3 bath
2326 Sq. Ft.
Built 1999
Just reduced!
$554,999

Rose Cervantes
(909) 938-7154

CalBRE# 00675089
 
 Directions
 More Info/Photos
Sat/Sun, 1-4
78 Via Barcaza
Coto de Caza
3 bed/3 bath
2400 Sq. Ft.
Built 1987
Golf course home!
$749,000

Debra Kovacs
(949) 350-0146

CalBRE# 01277417
 
 Directions
 More Info/Photos
Take a Tour
Sunday, 12-3 
2161 Barrel Ct #93
Chula Vista
3 bed/3.5 bath
1581 Sq. Ft.
Built 2010
Perfect townhome!
$329,000-$369,000

Jessica Ordenes
(201) 400-0566

CalBRE# 01920513
 
 Directions
 More Info/Photos

Saturday, 1-4 
640 Coastal Hills Dr
Chula Vista
4 bed/ 3.5 bath
3440 Sq. Ft.
Built 2006
Exquisite & unique, many upgrades!
$899,900

Jerry Soto
(619) 572-7724

CalBRE# 01233351
 
 Directions
 More Info/Photos
Sunday, 1-4 
3740 Governor Dr
San Diego
4 bed/2 bath
1750 Sq. Ft.
Built 1962
Loving and charming home!
$668,888

Jennifer H. Louvel
(619) 508-9818

CalBRE# 01906355
 
 Directions
 More Info/Photos

Saturday, 2-5 
1738 Las Palmas
Escondido
3 bed/2 bath
1759 Sq. Ft.
Built 1990
Highly upgraded!
$490,000-$510,000

Shannon Itzaina
(760) 420-3227

CalBRE# 01816893
 
 Directions
 More Info/Photos
Take a Tour
Sunday, 11-2 
1950 Lejos Dr
Escondido
3 bed/3 bath
2162 Sq. Ft.
Built 1967
Large lot, country living!
$488,000

Bill McCague
(760) 737-5077

CalBRE# 00355055
 
 Directions
 More Info/Photos
Saturday, 11-2
1047 Millenium
Ramona
4 bed/3 bath
2330 Sq. Ft.
Built 2001
Beautiful home!
$569,000

Karen Domnitz
(619) 884-7654
CalBRE# 00897503
 
 Directions
 More Info/Photos
Sat/Sun: 12-4
4709 Mount Abernathy
San Diego
5 bed/2.5 bath
2001 Sq. Ft.
Built 1968
Rare Clairemont 5 bed, pool!
$575,000

Joshua David
(619) 972-4168

CalBRE# 01948196
 
 Directions
Saturday, 1-4 
9735 Murray Dr
La Mesa
4 bed/3 bath
2581 Sq. Ft.
Built 1942
Beautifully updated 2 story home!
$587,000

Terri Davids
(619) 504-8838

CalBRE# 01324861
 
 Directions
 More Info/Photos
Sat/Sun, 1-4 
9922 Pineknoll
San Diego
2 bed/1 bath
1015 Sq. Ft.
Built 1973
Upgraded corner unit!
$335,000-$340,000

Harvey Lang
(619) 701-4733

CalBRE# 01918355
 
 Directions
 More Info/Photos
Sunday, 1-4 
530 San Andres Dr
Solana Beach
2 bed/2 bath
1636 Sq. Ft.
Built 1988
Stunning home golf course!
$849,900

Iris R. Hirsch
(858) 945-8198

CalBRE# 01897784
 
 Directions
 More Info/Photos
Take a Tour
Saturday, 1-4 
1659 San Bernardino Ave
Spring Valley
4 bed/3.5 bath
2454 Sq. Ft.
Built 2001
Large home, great views!
$454,900-$464,900

Timothy Cien
(619) 540-8325

CalBRE# 01902893
 
 Directions
 More Info/Photos
Sunday, 1-3 
13457 Sohail
Lakeside
4 bed/2 bath
1648 Sq. Ft.
Built 1985
Spectacular 10,000+ SF lot!
$459,000

Caryl Lees
(858) 445-7760

CalBRE# 00558976
 
 Directions
 More Info/Photos
Saturday, 1-4
11352 Surco Dr
San Diego
4 bed/2.5  bath
2107 Sq. Ft.
Built 1973
Price reduced!
$544,000

Basil Defreitas
(619) 370-8800

CalBRE# 00884279
 
 Directions
 More Info/Photos
Sunday, 10-12:30
474 Terrace Ave
Escondido
3 bed/2 bath
1457 Sq. Ft.
Built 1951
Single story on huge lot!
$319,000

Danielle Studley
(619) 302-4855

CalBRE# 01934572
 
 Directions
 More Info/Photos
Sunday, 12-3
717 Wiamea Dr
El Cajon
4 bed/2.5 bath
2400 Sq. Ft.
Built 1959
1 ac fenced and cross fenced!
$610,000

Ellie Durbin
(619) 985-8727

CalBRE# 00475525
 
 Directions
 More Info/Photos
Sunday, 12-3
105 Willowside Terrace
Alpine
2 bed/1.5 bath
828 Sq. Ft.
Built 1986
Cute Country Cottage!
$220,000-$259,000

Pam Drilling
(619) 990-1587

CalBRE# 01857316
 
 Directions
 More Info/Photos
Sat/Sun, 1-4 
1161 Chestnut Ave
Carlsbad
0 bed/0 bath
10,889 Sq. Ft.
Landscapped 2007
Price-reduced paradise!
$629,900

Betty Calkin
(760) 213-2152

CalBRE# 01475689
 
 Directions
 More Info/Photos
Take a Tour
Sat: 12-4, Sun: 12-3 
605 Oak Glade Dr
Fallbrook
3 bed/3 bath
2512 Sq. Ft.
Built 2004
Quite and private location!
$585,000

Saturday:
Inna Anatskia
(907) 947-1809

CalBRE# 01948327

Tatiana Matioukha
(907) 764-5122

CalBRE# 01948325

Sunday:
Slyvia and Tim Harmon
(760) 522-7932

CalBRE# 01948592
 
 Directions
 More Info/Photos
Sat/Sun, 1-4 
13076 Sunset Point Pl
San Diego
5 bed/4.5 bath
3736 Sq. Ft.
Built 2004
Highly desirable Vista Santa Barbara!
$1,350,000

Raana Jamshide
(858) 229-2200

CalBRE# 01255312
 
 Directions
 More Info/Photos


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