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| David Romero President & CEO CENTURY 21 Award San Diego, Calif. |
Romero, along with three other California brokers, weighed in on multiple topics pertaining to the current state of the real estate industry in California. Check out the full text of the interview below.
On the current market:
"New Open units for our company are up about 20 percent from year over year. So that's exciting, after being down for the last six years every year."
On current prices:
"I think that in our markets we'll see a 3 percent increase in price this year, which is exciting to talk about becuase the story we used to tell buyers is this is a long-term investment, and it'll probably go down for the next two years, but it's okay. But now, to be able to say, we want to get you in today because you can start earning equity tomorrow. We haven't been able to tell that story for a long time."
On surviving the market downturn:
"Making the tough decisions quick, that was critical. And then still strategically investing in certain areas of the company like social media and technology. The balance of doing both, I think, was critical."
On agent productivity:
"I'm proud to say that we have the highest per-person productivity of any company in all of San Diego. [...] The people who are successful now are more professional than we've seen in a long time. These people are career-minded individuals who are very serious about running their businesses. Our agent base really appreciated that, as a company, we had a standard for them to belong to."
Reprinted with permission from California Real Estate magazine, copyright 2012
by the CALIFORNIA ASSOCIATION OF REALTORS®, all rights reserved.
by the CALIFORNIA ASSOCIATION OF REALTORS®, all rights reserved.
