San Diego, California (Grassroots Newswire) 9/18/2013 -- Representatives from CENTURY 21 Award announced today exciting news for home sellers in the Southern California market: the brokerage is now a registered user of the CENTURY 21® Showcase Advantage Listing Program. Home sellers who list with CENTURY 21 Award will now be given preferred placement on one of the largest aggregator real estate websites in the industry: Realtor.com. This is in addition to the marketing on century21.com, which boasts 4M visitors per month* and holds advertising arrangements with more than 800 websites.
"Our online marketing strategy just took a giant leap forward," said Tassia Bezdeka, Director of Technology Development for CENTURY 21 Award. "The CENTURY 21® Showcase Advantage Listing Program is a compelling advantage. We are now able to provide our sellers and their homes with maximum Web presence and higher search engine visibility, while at the same time capturing home buying consumers early in their search experience."
Bezdeka added that the partnership with Realtor.com offers any home sellers who list with CENTURY 21 Award an additional average 13 million** unique visitors each month.
In addition to the preferred listing placement, agents will be able to fully enhance their listings with additional photos, longer descriptions, virtual tours and open house information. But sellers aren't the only ones to see a benefit - CENTURY 21 Award agents also receive many perks as part of the program. Each listing is branded with the agent's photo and contact information, and agents can fully develop a Realtor.com profile beyond the free account previously available to them. Showcase Listings also delivers all consumer inquiries directly to the agent and provides metrics reporting.
This service comes at no additional charge as part of CENTURY 21 Award's competitive and comprehensive Technology Fee. Any agents previously paying for Showcase Listings are no longer required to pay for this service.
* Per internal reporting via Google Analytics: Jan-July 2013
** Per comScore Key Measures June 2013
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| Premium placement on Realtor.com Includes Mobile, MSN & AOL Real Estate Listings are highlighted with a gold box and display the CENTURY 21 Award Logo. |
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| Enhanced Listings Add up to 36 photos, 2,500 word detailed descriptions, virtual tour and open house information |
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| Customized Agent Branding Add your photo and contact info to listings, and create your REALTOR.com profile page with special message. |
