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4 Things to Expect From a Great Agent

ESCONDIDO, CA, Nov 11th, 2014—It's easy to find a real estate agent. However, finding a great agent is a larger feat. In the following article, Mindi Landry, REALTOR® at CENTURY 21 Award tells us four things you should expect from a great agent.

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Competence. “A great agent is thoroughly plugged into the market,” says Landry. They have a
thorough knowledge of financing options, have information you can't find online, are up on the latest housing trends, and can share data with prospective buyers on the local housing market and home sales.

Efficiency. According to the All America’s Real Estate Book by Carolyn Janik and Ruth Rejnis, good agents take the time to qualify buyers and show properties in their price range. “They plan showing routes carefully and have pre-inspected most properties,” comments Landry.

Ethics. Good agents also adhere to a strict code of ethics. According to Landry, they avoid high-pressure sales tactics, refrain from showing properties that do not fit your needs or goals, and alert you to problems about the condition of the property. And they show respect for other agents and real estate firms by not “bad mouthing” them.

Timeliness. In today's high-tech world, it's easy for a good agent to quickly return your calls, texts and emails. “While agents are people too, and need their time-off, a great agent won’t leave you hanging for three days,” says Landry.

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For more agent and real estate information, please contact Mindi Landry at mindilandry@msn.com, (760) 525-0061, or mindilandry.com

For additional real estate, please contact CENTURY 21 Award at info@century21award.com, (800) 293-1657, or CENTURY 21 Award.

Creating the Ultimate Listing Package

REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with them at the same time. And when you are finished with the presentation, you need to leave something behind…something that reminds them why you are the best REALTOR® to get their property sold.

Creating the ultimate listing package requires a few key elements:

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1. Knowledge: It’s always best to walk into a listing appointment prepared. You can search for the property Realtors Property Resource to get distressed information and mortgage data.
on your MLS to see if there is any history. If you can’t find the property in your MLS, and you have access to public records, you can do a search there to get property information. But what if the seller forgot to mention the Notice of Default they just received during your phone call? No problem. You can access

2. Concrete Market Data: Some sellers ‘think’ they know how much their house should sell for. Whether they’ve looked at third party sites online, talked to neighbors, received various postcards and flyers in the mail, as REALTORS®, it often becomes critical to convince sellers otherwise.

But convincing a seller of the right list price isn’t just about the property itself, or the ones around it. It’s about the market. Is it a seller’s market? A buyer’s market? Are there many distressed properties in the area? Better to walk in armed with this information.

3. Leaving a lasting impression: Now that you have all this concrete data, you need include it in a custom branded, easy-to-understand report. From data on the property itself, to detailed information about each comparable property, to specific market activity, a comprehensive report is key to leaving that lasting impression.

However, if you arrive at your listing appointment, take a tour of the property and discover the sellers forgot to mention that recent kitchen remodel when you spoke on the phone, you’ll need a way to quickly make an adjustment to your initial list price. So make sure you bring your iPad, laptop or other device so that you can quickly make these adjustments and either print or email them a new report.

Your clients will be captivated if you show up with all this information organized in an impressive report, inspiring them to give you their listing.

For more information, visit www.narrpr.com/.

Reprinted with permission from RISMedia. ©2014. All rights reserved.