The conference was held at the Convention Center in Anaheim, California and featured educational sessions, networking events, and special guest speakers, including Anthony Robles, one-legged Arizona State wrestler and NCAA title holder. Ferry also encouraged the agents in attendance to participate in the 100 Day Challenge, in which they would identify a short list of actions and attainable goals resulting in the most productive end-of-the-year they have ever had.
Tom Ferry himself joined the agents at a celebratory dinner hosted by David Romero, President and CEO of CENTURY 21 Award (pictured).
“The 100 Day Challenge started with David. All I want to say is let’s give it up for Big D!” remarked Ferry at the dinner.
Romero has declared the CENTURY 21 Award 100 Day Challenge to help 2,000 buyers and sellers by the close of 2011.